Our History In 1991, David Serville saw the need for an improved, more reliable, efficient business model for servicing the residential property market with lawn and garden care. The Crewcut brand was so successful that David started to look at other models that would benefit from his service based business systems, and in 2002, the commercial cleaning division was born. By 2012, the commercial cleaning division had reached the stage that it needed its own identity, one that was more in tune with commercial cleaning, and the needs of business and corporate clients. Our new brand was developed over a 3 year period to better represent our culture of customer service, and caring about our clients and franchisees. Crewcare is a variation on our original name based on our people – our ‘Crew’ and our mantra of ‘caring’ about our customers and our work. Think of Crewcare as your business partner. Crewcare provides your essential day-to-day support through proven marketing and operations systems, training, and advice. You obtain a good level of financial reward for your business, along with many advantages of owning your own business.