Crewcare’s business model Crewcare System Crewcare Brand Crewcare Marketing Crewcare Operations Franchise System Crewcare has developed over many years, a highly successful business system that promotes the highest standards of service, and the smooth running of the business at franchisee, regional, and national level. The Crewcare system is made up of three main components; brand, marketing and operations. These three form the “triangle of power” that makes Crewcare one of the best service franchise systems in New Zealand. Branding isn’t just about a fancy logo, or a uniform, it is about an entire culture. It’s about what we do day-in-and-day-out to uphold our company reputation. Crewcare engages the very best support staff and regional leaders to ensure that the brand maintains its reputation, and strength. This protects new and established franchisees, as well as ensuring that your business, if the time comes to sell, retains or increases in value. When you buy a Crewcare franchise, you immediately become part of a brand that has an impressive heritage, and a reputation that is the envy of our competitors. Commercial cleaning is a competitive industry, and Crewcare is always looking for additional business. We utilise many forms of media and marketing to spread our identity, including traditional methods such as pamphlets, yellow pages, radio and newspapers. We also engage in the latest digital marketing trends by use of google adwords, banner ads and social media. The regional directors are established business people in their own right, and have extensive networks of contacts that lead to new business referrals. One of the best forms of marketing is referrals (word of mouth about a job well done). With our established systems, all it takes is for a desire to work hard on your part, and our reputation is only enhanced at a local and national level. It is far easier to keep an existing customer than to find a new one. In order to ensure we retain our clients, Crewcare has developed operations guidelines and customer support systems to ensure that your clients are always happy. Our proven cleaning systems and methods, if followed, will guarantee that you maintain a high level of customer loyalty and ensure the growth of your business. Of course these systems only work if you stick to them. Our support office will provide all the support and advice you need, but you must be prepared to work within the guidelines we set out. If you don’t, you risk losing customers, and income through poor performance. Our operations team carries out regular customer satisfaction surveys, and quality checks to ensure that any problems are ironed out before they become serious. By definition, franchising is a business system that allows individual owner operators to run their own businesses within the framework of a proven business concept. The franchisor (Crewcare) has developed a unique and proven business system. The Franchisee (you) is offered the right or licence to operator the system under a common trademark and according to clearly defined guidelines. The franchisor may agree to provide a range of business support services such as operating systems, administrative support, training, and quality assurance programs. This support is intended to ensure the continuing success of the franchisee, and the group as a whole. In return for this licence, the franchisee pays an establishment fee in order to set up the business, and a royalty on all income earned from the business. This royalty contributes to the running costs of the regional support office, support staff and marketing.