One of the most important elements of business success is customer awareness. After all, if no one knows about your company, you won’t have anyone to patronise your products and services.
In addition, customer awareness leads to customer engagement that can then lead to an opportunity for conversion. Other crucial roles of marketing for businesses of all shapes and sizes include maintaining relevance, keeping up with market demand, and improving reputation.
Fortunately, the advent of digital marketing has made promotion and branding much simpler for small- to medium-sized enterprises. If you have a cleaning business franchise, for example, digital marketing tools and strategies can offer plenty of benefits to help you stand out and even compete with larger organisations.
Below, we discuss some of the biggest advantages that digital marketing can offer your commercial cleaning company.
Expanded Reach at a Lower Cost
Before the internet and digital marketing, expanding your business’s reach meant spending hundreds of thousands if not millions for exposure. In short, this marketing option used to be available only to multinational companies with large budgets.
Now, with email, social media, and other digital tools, even a one-person cleaning business can have national or even international presence. While there’s still a need to spend if you want to publish ads, the costs aren’t as prohibitive.
Another key benefit of digital marketing is that it allows businesses to be where customers already are. Whether that’s on a mobile device through social media or an online forum through a website, digital marketing helps businesses be more visible.
Ultimately, digital marketing can give equal (or almost equal) opportunity for every business
One of the downsides of digital marketing is that the audience is literally the whole world. This means that it can be tricky to get your content, like social media posts, videos, and seen by the right people.
Fortunately, there are tools available that help you hone in on your target market. For example, social media platforms and search engines let you choose the user demographics to which your posts and ads will be “served.” These include not only age and gender but also location and interests. Depending on the publicly available information, you may even be able to target users based on the industry where they work.
All of these hyper-targeting features can help improve the results of your marketing efforts, especially with regard to awareness and conversions.
More Accurate Metrics
In relation to the previous point, another advantage of digital marketing is that it’s more measurable. Unlike TV commercials and radio spots, you’re reasonably sure who and how many people have seen your digital marketing content.
In short, you have access to more accurate metrics. If you posted a video, you can see how long people watched it for; if you posted a photo, you can see how many times it’s been clicked. You can even see how people came to interact with your content, such as through a shared post or an organic search.
With this kind of information in your hands, you can measure the effectiveness of your digital marketing campaigns and make changes when necessary.
If you want to succeed in business, you need to conduct regular competitor research. What are they doing well? What do they lack? How do they engage with their audience? In which platform are they having the most success?
When you know the answers to these types of questions—which you can easily acquire through digital marketing methods—you can easily tweak your marketing campaigns to address any gaps.
This level of agility and flexibility simply can’t be matched by traditional marketing methods. Even the way you spend for SEO, social ads, and other digital campaigns can be adjusted on the fly. These things are particularly beneficial for small cleaning businesses, who do not have access to a big marketing budget.
Credibility and Brand Recognition
Lastly but perhaps most importantly, digital marketing can afford cleaning companies credibility and brand recognition. A good example here is through reviews. If you encourage your customers to leave their feedback—be it positive or negative—on your website and social pages, you can cultivate trust among consumers. It shows that you’re willing to listen and that you care about what your customers think.
Being active on digital platforms can also show that you’re willing to reach out and engage where they’re most comfortable. Remember that millions of people use the web for at least a couple of hours daily. When you’re always present in digital spaces, it can create familiarity and eventually recognition for your brand.
These two factors are crucial in maintaining your relevance in an increasingly digital world. There are so many distractions online that can snatch a customer’s attention; by being more conscientious about your digital marketing efforts, you can become a top-of-mind company for your customers’ needs.
If you’re not maximising digital marketing for your cleaning company yet, now is the time to do so. The world of digital is an ever-changing landscape and the sooner you get used to wielding it, the more powerful its positive impact can be on your business.